Retail salespersons and visual merchandisers

NOC

64100

Retail salespersons sell, rent or lease goods and services directly to consumers. Visual merchandisers design and prepare in-store displays.

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Full NOC Description

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

Main Duties

This group performs some or all of the following duties:

Retail salespersons

Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease

Advise customers on use and care of merchandise, and provide advice concerning specialized products or services

Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates

Prepare merchandise for purchase, rental or lease

Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment

Assist in display of merchandise

Maintain sales records for inventory control

Operate computerized inventory record keeping and re-ordering systems

May conduct sales transactions through Internet-based electronic commerce.

Visual merchandisers

Design and implement window and interior displays

Assemble visual retail displays to promote products, promotional events and seasonal change overs;

Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets

Set up lighting systems to create a visual atmosphere.

Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

Also Known As

audio equipment salesperson
automobile salesperson
car rental agent
clothing salesperson
computer salesperson - retail

counter clerk - retail

department store clerk

display designer

furniture salesperson

hardware store clerk

jewellery salesperson

retail sales associate

retail sales clerk

retail salesperson

sales consultant - retirement homes

window display designer

Requirements

Employment Requirements

Completion of secondary school may be required.

A university degree or college diploma may be required by some employers.

Specific subject matter courses or training may be required.

Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.

Previous visual merchandising experience may be required.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

50.4%

Female

49.6%

Male

Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

27.4%

15-24

16.4%

25-34

13.4%

35-44

16.9%

45-54

19.4%

55-64

6.6%

65+

Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

13.4%

No Certificate, Diploma or Degree

48.8%

High School, Diploma or Equivalent

5.1%

Apprenticeship or Trades Certificate or Diploma

22.3%

College or University Below Bachelor Level

10.4%

University - Bachelor Level or Above

Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

80.2%

Retail trade

5.1%

Wholesale trade

2.7%

Information and cultural industries

11.9%

All Other Industries

Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

15.80%

Northeast

31.60%

Southeast

24.10%

Southwest

20.30%

Central

8.10%

Northwest

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Average Salary by Economic Regions

The following graph shows the average salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$38,900

Northeast

$48,400

Southeast

$41,800

Southwest

$43,900

Central

$41,200

Northwest

Economic Regions

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Salary

The following shows the average salary of everyone who worked full-time and year-round in this occupation across each of the Atlantic Provinces and nationally.

Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Occupational Profiles