Business development officers and market analysts

NOC

41402

- Business development officers and market researchers and analysts

conduct research, provide analytical support, identify market trends, formulate policies and manage programs to stimulate business investment or to promote commercial products and services.

Compare

View Snapshot

Full NOC Description

Business development officers and market researchers and analysts conduct research, provide statistical and analytical supports, identify market trends and potential opportunities, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. They are employed by government departments, international organizations, marketing and analytics firms and business associations or may be self-employed.

Main Duties

This group performs some or all of the following duties:

Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas

Design market research questionnaires

Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends

Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies

Assess business opportunities and develop strategies to attract venture capital

Respond to enquiries from members of the business community and general public concerning development opportunities

Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval

Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers

Evaluate customer service and store environments

Conduct research on consumers, competitors and the market place to identify trends to optimize marketing strategies for industrial and commercial products

Analyze promotional and marketing campaigns to identify improvements

Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.

Prepare reports, research papers, educational texts or articles

Develop and apply E-commerce strategies

Provide consultation on planning and starting of new businesses.

Also Known As

business development officer
community economic development consultant
economic development officer
industrial development officer
market researcher

marketing analyst

marketing researcher

regional development analyst

tourism development officer

tourism industry consultant

Requirements

Employment Requirements

A bachelor's degree in economics, commerce, business administration or public administration is required.

Certification as a certified economic developer (Ec.D.) may be required.

Certification as a Certified Marketing Research Professional (CMRP) may be required.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

42.2%

Female

57.8%

Male

Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

4.0%

15-24

22.8%

25-34

29.7%

35-44

27.7%

45-54

13.9%

55-64

2.0%

65+

Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

1.0%

No Certificate, Diploma or Degree

14.6%

High School, Diploma or Equivalent

2.9%

Apprenticeship or Trades Certificate or Diploma

19.4%

College or University Below Bachelor Level

62.1%

University - Bachelor Level or Above

Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

33.0%

Public administration

19.4%

Professional, scientific and technical services

7.8%

Finance and insurance

39.8%

All Other Industries

Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

8.90%

Northeast

32.70%

Southeast

24.80%

Southwest

29.70%

Central

4.00%

Northwest

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Average Salary by Economic Regions

The following graph shows the average salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$60,000

Northeast

$86,000

Southeast

$69,000

Southwest

$74,000

Central

N/A

Northwest

Economic Regions

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Salary

The following shows the average salary of everyone who worked full-time and year-round in this occupation across each of the Atlantic Provinces and nationally.

Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Occupational Profiles