Advertising, marketing and public relations professionals

NOC

11202

- Professional occupations in advertising, marketing and public relations

develop and implement public relations, advertising and marketing strategies and programs. They publicize events and maintain media relations for organizations and individuals.

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Full NOC Description

Professional occupations in advertising, marketing and public relations analyse, develop and implement communication and promotion strategies and information programs; analyse advertising needs and develop appropriate advertising and marketing plans; publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals.

Main Duties

This group performs some or all of the following duties:

Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment

Advise clients on marketing, advertising or sales promotion opportunities and strategies

Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them

Manage post campaign analysis to measure and report on marketing and advertising metrics

Develop and maintain social media accounts, including managing customer reviews and testimonials

Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations

Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases

Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes

Arrange interviews, news conferences and other media events

Act as spokesperson for an organization and answer written and oral inquiries

Coordinate special publicity events and promotions for internal and external audiences

Assist in the preparation of brochures, reports, newsletters and other material

Represent and act as an agent for talented individuals or individuals with specific occupational expertise

Prepare or oversee preparation of sports, literary, performance or other contracts.

Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

Also Known As

advertising consultant
communications officer (except emergency services)
communications specialist
digital marketing consultant
event marketing specialist

fundraising consultant

information officer

literary agent

marketing consultant

marketing coordinator

media coordinator

media relations officer

museum educator

performers agent

press secretary

public affairs officer

public relations consultant

public relations officer

publicist

publicity agent

Requirements

Employment Requirements

A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.

Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

68.4%

Female

31.6%

Male

Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

12.9%

15-24

33.8%

25-34

25.4%

35-44

16.0%

45-54

9.4%

55-64

2.4%

65+

Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

0.0%

No Certificate, Diploma or Degree

12.2%

High School, Diploma or Equivalent

1.7%

Apprenticeship or Trades Certificate or Diploma

24.8%

College or University Below Bachelor Level

61.2%

University - Bachelor Level or Above

Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

19.6%

Professional, scientific and technical services

18.6%

Public administration

10.5%

Educational services

51.2%

All Other Industries

Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

6.30%

Northeast

38.50%

Southeast

22.70%

Southwest

26.90%

Central

5.60%

Northwest

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Average Salary by Economic Regions

The following graph shows the average salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

$54,000

Northeast

$72,400

Southeast

$61,200

Southwest

$62,000

Central

$72,000

Northwest

Economic Regions

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Salary

The following shows the average salary of everyone who worked full-time and year-round in this occupation across each of the Atlantic Provinces and nationally.

Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Occupational Profiles