Advertising, marketing and public relations managers

NOC

10022

manage and evaluate the activities of companies and departments involved in advertising, marketing and public relations.

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Full NOC Description

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.

Main Duties

This group performs some or all of the following duties:

Advertising managers

Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business marketing managers

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online business model and strategy.

Collaborate with advertising, marketing, and public relations teams to plan, develop, evaluate and manage an organization's online presence including public relations, communications, marketing, commercial activities and social media management.

Also Known As

advertising director
advertising manager
electronic business (e-business) manager
fundraising campaign manager
Internet communications manager

marketing manager

media relations director

promotions manager

public relations director

sales and marketing manager

Web communications manager

Web marketing manager

Requirements

Employment Requirements

Advertising and public relations managers

A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers

A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

E-business managers

A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet and mobile services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Provincial Regulation

Not Provincially Regulated

Employment by Sex

The following graph shows the percentage of men and women working in this occupation in New Brunswick.

Data legend

53.1%

Female

46.9%

Male

Employment by age

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by age group.

Data legend

4.0%

15-24

21.5%

25-34

31.1%

35-44

29.4%

45-54

10.2%

55-64

4.0%

65+

Employment by highest level of education

The following graph shows the breakdown of all persons working in this occupation in New Brunswick by highest level of education achieved.

Data legend

2.3%

No Certificate, Diploma or Degree

16.0%

High School, Diploma or Equivalent

0.0%

Apprenticeship or Trades Certificate or Diploma

21.4%

College or University Below Bachelor Level

60.4%

University - Bachelor Level or Above

Employment by Industry

The following graph shows the industry groups in which the largest shares of persons working in this occupation in New Brunswick are employed. Small percentages for all top three industry groups may suggest employment for this occupation is widely distributed amongst many industry groups.

Data legend

25.4%

Professional, scientific and technical services

11.9%

Information and cultural industries

9.6%

Other services (except public administration)

53.1%

All Other Industries

Employment by Economic Regions

The following graph shows the breakdown of all persons employed in this occupation in New Brunswick by which economic region they reside in.

Data legend

5.10%

Northeast

35.20%

Southeast

27.80%

Southwest

26.70%

Central

5.10%

Northwest

Economic Regions

The following map displays New Brunswick’s five economic regions. An economic region (ER) is a grouping of counties, created as a standard unit for analysis of regional economic activity across Canada.

Annual Average Salary by Economic Regions

The following graph shows the average salary of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Data legend

N/A

Northeast

$85,000

Southeast

$78,000

Southwest

$77,000

Central

$95,000

Northwest

Economic Regions

Hourly Median Wages by Economic Regions

The following represents the median hourly wage of all persons employed in this occupation in each of New Brunswick’s five economic regions.

Salary

The following shows the average salary of everyone who worked full-time and year-round in this occupation across each of the Atlantic Provinces and nationally.

Employment Outlook

The following represents the number of job openings that are expected to occur in this occupation over the next three and ten years respectively, broken down by openings expected to result from growth (“new jobs”) and openings expected to result from attrition (death and retirements).

Occupational Profiles